top of page
RECENT PROJECTS
The following projects are illustrations of exemplified engagements orchestrated and designed to enhance a multitude of audience categorization in genres of lifestyle and culture. Through the implementation of selective music, merchantinclusion, and merchandising the appeal of lifestyle events allowed the targeted
consumer to experience a platform beneficial to a natural, desired liking. Below are representations of separate, yet successful organized music projects representing different objectives.
Campaign Two:
The objective was to implement and utilize the strengths of technology to create a
strong presence of the artist in a multitude of events simultaneously. Large, populated
happenings including The Grammy Finalist, the NCAA Final Four, and the Dreamville Festival occurred within the same timeframe, artist exposure was the main focus. The
desired result was to channel the song and brand to DSP’s throughout each events
duration. Due to concurrent multiple event publicity streaming numbers elevated to
30,000 within a single weekend. The artist also benefited from the campaign through
public interest by gaining a larger social media following on various platforms.
Campaign One:
The objective was focused on establishing an organic music following. The campaign
launched strategically placing the artist within heavily populated areas, including sub-cities within her hometown in the Midwest to garner exposure. Data and statistics concluded the incorporation of geo fencing to be the most favored marketing method in the region. Via the amplification of frequency and project progression the artist’s original hometown void of prior radar existence, combined with the artist’s appearance, significantly impacted the unique creator’s branch. Prior to the introduction of the campaign, the original number of social media presence representing the client was 490, following the conclusion of the project, the artist currently boast 9,000 followers.
bottom of page